Samsung LN40A650 40-Inch 1080p 120Hz LCD HDTV with RED Touch of Color Immediately

The first thing I want to warn potential purchasers about before purchasing this television is that Samsung's quality control is questionable. I got a hint of this when the white glove deliveryman contracted by Amazon made sure to inform me of the process to follow if I had any problems, because in his words "They do occur". Anyway, my set did not have any issues so I am happy for that. Now about the set. I was actually very happy with the Philips Ambilight that I purchased last year and was not looking to purchase another set until I saw the auto motion plus feature on display at a local retailer's showroom. It seemed to give movie scenes a more three dimensional and mildly soap opera type look. Some people love it and some hate it. It really draws me into the film, especially when watching Blu-Ray. I recently rented the Blu-Ray version of the Sand Pebbles and it was like being there on the set during filming, and that was over forty years ago. The experience was nearly mesmerizing and I am looking forward to watching the Godfather series using this feature soon. Anyway, There are three settings, low, medium, and high, and I keep mine on all the time. The effect is more pronounced on some movies then others. As far as black levels, picture sharpness etc.. I have to admit I prefer my Philips ambilight. However, my Philips does not have the auto motion plus, so I am dividing my viewing right now between the two sets. My advice to the potential buyer is to ignore critics of the auto motion plus feature since they are expressing subjective opinions. You really have to check it out for yourself and decide. Get more detail about Samsung LN40A650 40-Inch 1080p 120Hz LCD HDTV with RED Touch of Color.