Samsung LN40A650 40-Inch 1080p 120Hz LCD HDTV with RED Touch of Color Decide Now

Samsung LN40A650 40-Inch 1080p 120Hz LCD HDTV with RED Touch of Color I researched this LCD TV by going to a brick and mortar and looking at all the TVs side-by-side. This was an enlightening experience. Of the 10 or 15 different brands available, Sony, Samsung and LG stood out as the clear front-runners. Additionally, the difference between the 60Hz and 120Hz was striking. Fast action is incredibly clear and scrolling text is readable. Perhaps the cost of this TV will go down, as 120Hz is "new" technology. Your brick and mortar store will try to up-sell you for warranty and give you a "great" deal on $100 HDMI cables for $30. Here's how my experience went.
Store was asking $1599 for the LN40A630, $200 for accidental damage 3 Year warranty (discounted $100) and a HDMI cable for $30, plus tax. Total $1926.74.
A little research on the Internet revealed the same TV was $1499 on the brick and mortar's website. Amazon website had the same TV for $1237. I decided to upgrade to the LN40A650 with a higher contrast ratio and extra (4th) HDMI input for $60 more dollars, $1297. Shipping was free and I had my TV within 5 days, ordered on Wednesday, delivered Monday. And I purchased 3 HDMI cables for about $10 that work just fine.
Now that I have HD reception locally through an antenna and satellite service (Dish Network) that offers many HD channels, I really see how great this TV is. I would and probably will purchase a second one when I have the need. In any case, my purchase will be from Amazon.
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